Ford GT

In 1966, the Ford GT40 won Le Mans, taking the podium with a stunning 1-2-3 finish. Fifty years later, Ford went back to Le Mans with an all-new Ford GT, new innovations, new rivalries and new hopes.

To raise awareness of this, we were briefed to produce a teaser film showing the technology features of the new Ford GT, for use on Ford's global website homepage.

But without access to the new car or the place where it all happened, Le Mans – a very technical and creative challenge was set... Create the whole film in CGI. Using engineering CAD data for the new Ford GT, and creating the Le Mans racetrack environment using only CGI and mapped photography, we turned raw data into beautiful art.

NYC

The film premiered in Times Square on New Year’s Eve.

100% CGI

With no car available and no racetrack footage

4 weeks

From initial brief to final production