Ford Performance

Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses”. Starting with a horse in motion, we showcased Ford’s latest horsepower, the all-new Ford GT – and heralded an exciting new era of Ford Performance vehicles

What better way for Ford to announce their return to Le Mans, fifty years on from their emphatic win on the track – by also winning the hearts and minds of race goers?

Working closely with the Ford’s Performance engineers and marketing team, we combined CGI animation with archive footage and live 360˚ film. We then added a stimulating soundtrack to create a fully immersive, adrenaline-fuelled experience.

6

Minutes of adrenaline fuelled 360˚ Ford GT action and heritage footage.

30,000

Visits to the Igloo dome during the Le Mans event.

100,000

Unique online views of the 360˚ video experience via Twitter and Youtube.