Taking Immersive Experiences Online for the Ford Mustang Mach-E

by Benjamin Lake

Thu, 01/21/2021 - 15:51

Making the web more immersive than ever before

With Ford launching the Mustang Mach-E, our artists and engineers created a beautiful and highly engaging interactive user experience to support both physical events and at-home experiences.

 

 

3D technologies have advanced faster than ever in recent years, pushing the boundaries of interactive user experiences, especially online. Using online-rendering technology (Web3D), the online experience is available anywhere, any time and on any device.

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Web3D allows us to tap into a device’s processing power to create a stunning online experience, where 75% of users reported increased brand favourability after use – empowering the user to configure, explore and educate themselves about the new Ford Mustang Mach-E.

 

The experience feeds online channels through animation outputs and Web3D models, giving Ford large volumes of content to feed multiple networks and sites - leading to a First Edition sell out in the first 10 days of release!