The New Ford Focus: A Global Approach

When Ford Motor Company launches a new global model we provide an array of bespoke solutions to produce multi-channel assets that create desire throughout the customer journey.

The New Ford Focus is the latest launch where configurable, product correct and multi-format assets are required.

Starting with Ford’s own manufacturing data, we build a single master 3D Portable Data Model (PDM) file, which contains everything needed to power the production of all key launch assets. As well as carefully crafted high-end hero images that help to create desire, we produce technology animations that illustrate core product features and benefits. In addition, we employ tools such as Burrows AutoRender and Burrows online brochure solution to manage the complexity and accuracy of multimarket copy, localisation and translation requirements around the world.


A single global PDM model supports all product variations on a worldwide scale.


250,000 unique images produced across 60 markets power Ford’s online configurator.


40 markets of brochure copy and artwork, centrally managed with our online content solution.