TAG Heuer

When one of the world’s pre-eminent watch brands decided to launch a new flagship store on Fifth Avenue, they came to Burrows to help spread the message.

One of TAG Heuer’s most iconic models is their Carrera Calibre 1887 Chronograph.

In terms of branding, it provided the perfect start to our animation. With 3D engineering data we took the viewer inside the watch to show its intricate workings. This and TAG Heuer’s strong association with motor sport morphed into the assembly of their new store. In addition to the creative idea and production, we supplied all outputs and modifications to support mobile, social and out-of-home media for their launch.


Premiered in the new flagship Tag Heuer store in New York.


Frames of iconic animation to launch the Carrera Calibre 1887.


Engineering data used to magnify and explode intricate features.