Transforming Printed Brochures to Digital Rich Media

Transforming Ford's Printed Brochures into Interactive, Digital Rich Media Brochures

As a pioneering move for Ford, we took our 50 year’s experience of crafting multi-market printed brochures, transposing them into a unique digital experience, to empower Ford's audience and enrich their car-buying journey

For years, independent research has shown that the printed brochure has been a vital part of the car buying process, building desire and giving customer's information, while supporting sales teams in their role.

With consumers now shifting to online channels to research and buy products, Ford required an enriched and engaging way of reaching their customers through online channels, while still creating desire and empowering their customers with information. With more than 75% of consumer's now carrying out their own research online before making a purchase, a digital transformation became ever-more crucial.

473,000

Page visits since launch

+200%

Uplift in Avg. Pages visited per Session

+205%

Uplift in Avg. Time per Session